NZ Gift Fairs are one avenue we use to source sustainable, eco-friendly products for Green Bazaar.
I spent a day at the recent Spring Gift Fair in Auckland. This is the 3rd NZ Gift Fair I have attended in the last 18 months. My practice is to ask every exhibitor I think might have a product that fitts well with Green Bazaar, if they had any items that they would class sustainable or eco-friendly. 90% of the time this has been met with a puzzled look. It appears sustainable is a confusing word, but Eco-Friendly is slightly better understood and once this description is used a light goes on and I get a response, no they don’t have anything. Remember this is approx 90% of Exhibitors approached.
In the recent Spring Gift Fair Official Magazine it advertised that Eco Friendly Table Talkers would be displayed on those Stands that had products that complied with the “Guidelines for Green Marketing” issued by the NZ Commerce Commission. Yeh, this meant I would not have to stop and talk to every Exhibitor (there are hundreds of them). I could just look for the Eco Friendly Table Talkers and stop at these Stands.
Well there were 8 Halls to cover, I’ve got to Hall 2 and haven’t come across any of these Table Talkers at all. I am getting despondent so while enquiring about a product I asked why they didn’t have the Table Talker on the Stand to identify them as an Exhibitor of such products. “Oh, we did get them in our package, and the Made in NZ one as well, but just never thought to put it up on our Stand.” In other words they didn’t see the value of using it. I was absolutely astonished, and extremely disappointed. Green Bazaar is obviously one of very few retailers asking for such products at these Gift Fairs (if not the only one who actually asks the questions).
It has and still does surprise me how many Suppliers at the NZ Gift Fairs have no idea or interest (it appears), about how their products are made, what they are made of, whether they are made ethically, and/or meet any recognised Standard, or that in doing so they might attract more Retail Customers. Most responses I got from Suppliers and Distributors at this Fair were “everythings Made in China these days, it’s too expensive to produce elsewhere”, “people are only interested in price”, “no one is interested in where or how products are made”.
At the 3 Gift Fairs I have attended, 85% (I’m being generous here) of Exhibitors products don’t meet or fit any sustainable or eco-friendly criteria on our list – the numbers have amazed me each time. The 10 – 15% that do, are usually younger Kiwis (with the odd Australian or European). They are usually in their late 20s to early 40s, with an earth friendly conscience and want to make a difference, have an interest in producing quality goods, and are passionate about what they do. There is hope !!! How refreshing it is when we find them, and an instant, easy conversation happens. How their product came into being (there is always a story), where it is made, what it is made from, and who is interested in buying it, ensues.
Until there is enough ground swell demand for sustainable, eco friendly products for home and living Suppliers, Distributors and Manufacturers will continue to make and stock products that are not sustainable for this planet. It also tells me that Green Bazaar has a niche market fit and a big future in the Sustainable Home and Living Retail Shopping market. We are very happy about this.
Remember Gift Fairs are only one avenue Green Bazaar sources it’s products from. Your comments and experiences on sourcing sustainable, eco-friendly products would be most welcome…
Happy Sustainable Shopping – Ginny Green















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